Becoming Marilyn Monroe

This interactive exhibition is an emotional journey in the footsteps of an icon. It reveals the woman behind the myth and sheds light on a side of her life that many people are unaware of. A strong woman – courageous and radically honest. Visitors are immersed in glamour and vulnerability, public adoration and private doubts. They experience how Norma Jeane became a legend and why Marilyn Monroe continues to inspire generations to this day.

With impressive visual displays, interactive elements, and previously unseen perspectives—all in the style of a 1950s film studio—this world premiere celebrates the 100th birthday of a woman who shaped culture and refused to be defined.

Meet the Icon

A filmed narrative unfolds through immersive projection.

Mapping, transforming walls, floors, and architectural details into a living stage. Light, sound, and motion reimagine cinematic storytelling, allowing scenes to play out around you and drawing you into the rhythm and emotion of the film. As the space shifts and responds, the boundaries between audience, environment, and story dissolve, creating a theatrical experience you move through rather than simply observe.

Marilyn Monroe Productions

Step into a re-created 1950s film studio as it expands into a bustling studio backlot, revealing the illusion and craftsmanship behind Hollywood's golden age. Controlled soundstages give way to layered streetscapes and evolving sets inspired by classic cinema, showcasing how painted facades, practical effects, and clever design brought cinematic worlds to life. This transformation celebrates the artistry behind the scenes and the enduring glamour of mid-century filmmaking.

Studio Wardrobe Department

Step onto a classic Hollywood set inspired by Marilyn Monroe's most iconic film moments. Through digital dressing, environments are layered with projected scenery, textures, and details that bring legendary scenes to life.

This experience blends physical space with digital illusion, placing you inside the glamour, drama, and visual language of Marilyn's on-screen world.

Hollywood Screening Room

Watch original Hollywood film trailers that defined Marilyn Monroe's screen career in an intimate screening room setting. These carefully curated previews trace her rise to stardom, capturing the charisma, style, and cultural impact that made her an enduring icon. Together,they offer a reflective look at the legacy of a star who continues to shape cinematic history.